Direct Marketing Consultancy

 

 

Attention !!

Business Owners, Entrepreneurs, Self-Employed & Marketing Professionals

 

Make Us Your Direct Marketing Strategic Partner to Sell Your Products & Services and Boost Your Sales and Customer Base Nationwide or Even Worldwide through Direct Response Marketing 

 

Now Increase Your Sales & Profit through Direct Marketing Creative Strategies, Direct Response Ads Website Landing Page 

 

 

Dear Business Owner,

If you are a consumer product manufacturer and your livelihood depends on consumers buying your products repeatedly, then we can help you boost your sales, increase your customer base around the world and enjoy greater profits by selling products directly to your target customers.

We can help you earn more money- much more money - from your product promotions. This is what we are doing for ourselves and for others and same we can do it for you if you are seriously interested in building your business by directly marketing your products to your target customers.

As a Direct Response Marketing Specialist we are only interested in getting the sale. But doing so in a way that makes your product a powerful Brand along with regular Cashflow so that you get repeated sales from your satisfied customers. 

In short your Business will turn into Cashflow Machine.

What we do once associated with you is start creating Direct Response Advertising Campaigns positioning your products directly to your target market which will result into bringing immediate sales, new customers and more business from existing customers.

No matter what type of consumer product you are selling, there is always some unique quality about it that can be highlighted to launch a potent sales message. And it's our job to research and find out best selling points about your product.

These selling points are then presented in such a manner that not only your product is readily accepted by your target customer but even purchased immediately directly from you. Such kind of powerful Sales Argument can be presented in various forms like Print, Radio, TV Advertisement, Website content, Email Campaigns or Online Ads.

Whether it's a nutritional supplement; natural health, ayurveda, herbal & alternative medicine; software or hardware; exercise programme; insurance & investment; luxury item; course in meditation or hypnotherapy; yoga system; gems & jewellery; houseware; fitness & lifestyle; self-improvement seminar or book; magazine & newsletter subscription; whatever it is, Direct Response Advertising can sell it and build your business.

Selling directly to consumers is not like other forms of Advertising. Your message has to follow proven Persuasion techniques. Your message needs a powerful headline to catch attention of your target audience. Your message has to closely connect with your audience. And your message has to inspire and motivate your audience to trust and believe in your product. Then only your customer will take first step in buying your product.

Today's customer is quite intelligent, well informed and sophisticated. So our promotional messages should be prepared accordingly directly hitting your customer's buying triggers.

If your product falls into above mentioned categories, so why not discuss further and let's see if we can work together.

 

 

How Direct Response Marketing Model Works

 

We will become your Marketing Consultant to boost your sales. We will find and define your target market means the people who can be your best prospects in terms of buying your products & services immediately. Then we will create and send strong persuasive campaigns online & offline in order to attract your target market and sell your products & services to them at the same time. These are called Call To Action Ads.

Here objective is to bring immediate sales on phone or online from your prospective customers. And then to run more campaigns to your existing customers for repeated Sales. It includes Upselling and Cross-Selling more products & services creating a long term value of your company & your products to your customers.

 

In directly marketing to Customers four factors are very important to consider. These are:

1. Defining Target Market, people who will buy your products & services immediately. This is based on demographic,  psychographic & geographic profile of your customers.

2. Content of Campaigns which will attract your target market and immediately sell products to them and then repeated sales.

3. Special Offers helping to close the sales immediately. 

4. Type of Media which can bring best results at lowest cost.

 

Once you identity all these 4 factors are right for your products & services and then start hitting your market with this perfect combination, it can be a jackpot for you in terms of Sales.

This model is also called Direct-to-Consumer Marketing model where end consumer is directly placing order to you after reading, listening or watching your Advertisement. In Direct Response Marketing model, campaigns can be run anywhere in world and through any media. Just like you see ads in tv, radio, print or online. 

So if you think Direct Response Marketing model is a perfect marketing model for you to promote and sell your products nationwide or even worldwide then why not discuss further and let's see if we can work together. 

 

Best Regards,

Vibhor Asri 

Direct Response Marketing Specialist

9810778483 / 9015794343

vibhor.asri@vactinternational.com

P.S. Please find below more useful information on Direct Response Marketing

 

What is Direct Marketing?

Direct Marketing is the process of generating enquiries or Closing the Sales by a single Campaign using Email, Website, Advertisement, Sales Letter or Infomercial. It is the most accountable form of Marketing because it is completely based on direct and immediate results produced by a single advertisement. The effectiveness of an Advertisement campaign can be easily measured on the basis of its performance.

A perfect Direct Response Advertisement involves Concept Creation to Closing the Sales. Direct Response Advertising must accomplish its sale from a single ad, without relying on the cumulative force of the campaign, and without help from product display or salespeople. 

Therefore, direct response advertisement tries to present as much of the complete story as possible at one time.

Whereas General Advertising is more focused towards creating awareness of the company or product & service which is time consuming. Also the effectiveness of Campaign cannot be easily measured.

Direct Response Marketing messages emphasize a focus on the customer, data, and accountability. Hence, besides the actual communication, creation of actionable segments, pre- and post-campaign analytics, and measurement of results, are integral to any good Direct Marketing campaign.

Direct Marketing Campaigns are used both in Business to Business ( B2B ) and Business to Consumer ( B2C ) Marketing.

 

Why should hire Direct Marketer instead of General Advertising Agency?

If you are looking for those kind of advertsisements which can immediately increase Sales & Profits, then Direct Response Advertising is the right choice. If you want to create Brand or Image which is a long term process then General Advertising is right choice. Also General Advertsing requires much higher budget as compared to Direct Response and results cannot be easily measured.

A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line. The demonstrable result of Direct Marketing is the reason for its increasing popularity. 

 

What kind of Responses are generated by Direct Marketing ?

Direct Marketing can be used in various forms to motivate prospects, existing customers, employees, dealers in generating  different types of Responses such as:

  • Sales enquiries
  • Orders - via Online, Mail, Email, Phone 
  • Subscription to newsletters, newspapers, magazines, emails, etc.
  • Appointing distributors and dealers
  • Recruiting new employees
  • Fund raising

 

Who are the most suitable clients for Direct Marketing?

Direct Response Marketing is a channel-agnostic form of advertising that allows businesses and non-profit organizations to communicate straight to the customer, using powerful Persuasion techniques.

Direct Marketing is practiced by businesses of all sizes—from the smallest start-ups to the leaders of Fortune 500.

Direct Marketing is suitable for those who are looking for breakthrough strategies to enter new market, launch new products & services, revive old products and then approaching precisely to target market to generate quality leads and sales. The clients who want to increase cashflow immediately are considered best prospects.

 

Which Industries use Direct Marketing?

Almost all types of Industries use Direct Marketing for promoting, advertising and selling their products. Most of them are listed below. 

  • Consumer Goods
  • Industrial Products
  • Health & Fitness
  • Education
  • Publishing Houses
  • High Tech Gadgets
  • Travel & Tourism
  • Luxury Products & Services
  • Real Estate
  • Gems & Jewellery
  • Automobile 
  • Interiors & Furnitures
  • Softwares
  • Hospitality
  • Franchise
  • Electrical & Electronics
  • Housewares
  • Vanity
  • Banking & Insurance
  • Fund raising Non Profit

 

A Direct Marketer is a sales expert who apply his knowledge of selling in creating strategies for Direct Response. A true marketer is a professional who can create strategies for all kinds of industries and products but then also most Marketers have preference for some particular industries and products in which they feel more comfortable.

Below are some of the products, services, industries which are heavily dependent on Direct Marketing:

  • Informational products & Books
  • Industrial products
  • Softwares
  • Magazines & Newsletters subscriptions
  • Consumer Goods
  • Luxury products & services
  • Beauty, Health and Fitness
  • Investment & Insurance products 
  • Personal Improvement Courses & Seminars
  • E-Commerce Websites
  • New Inventions
  • High Tech products & services
  • Selling to Affluent Market Segment

 

If you are looking for Creative Strategic Services in Direct Marketing to persuade your prospects for getting qualified business leads and sales then contact us at below details.

marketing@vactinternational.com

 

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