Direct Response Copywriting

Are Your Advertisements Effective Enough to Bring You Immediate Sales, New Customers and Repeated Sales from Existing Customers


What is Direct Response Copywriting ?

One of the important parts of Direct Response Advertisement is the copy, content or script of the advertisement. It consists of creating Appeal to target market, taking Attention, generating Interest and Desire and most important, motivating prospect to take immediate Action after reading the Advertisement, Sales Letter, Email, Website copy OR watching & listening TV - Radio Infomercial.

In short, Direct Response Copywriting involves the whole Persuasion Process from Concept Creation to Closing the Sales.


What kind of services available in Direct Response Copywriting?

  • Landing Page - One of the most effective ways of generating sales and other responses .
  • Direct Mail - Can you believe a single sales letter can bring over Billion Dollar Sales?
  • Response Generating Newspaper / Magazine Advertisements - You can reach and sell your products to millions of people by a single Direct Response Ad.
  • Online Display Ads – Internet Marketing is based on Direct Response Marketing principles to generate enquiries.
  • Targeted Television Commercials - Why almost all TV channels show late night 15-30 minutes commercials generally known as Infomercials.
  • Infomercial scripts - These are not ordinary scripts. These scripts consist of complete Sales Process right from targeting right prospects, Concept Creation upto Closing the Sales.
  • Interactive Consumer Websites - Also known as Direct Response Website where online visitors while going through product details on website can also buy the products on same website. This can become your virtual retail store. 
  • Email Campaigns - Very powerful medium these days to send newsletters and promotional messages to your target market.



A Single Sales Letter can change Your Fortune – Forever


These are not ordinary sales letters that you write everyday to your customers. These Direct Response Sales Letters are specially designed to target a particular market segment based on demographic, psychographic and geographic profile of your customers.

A SINGLE successful sales letter can be sent to hundreds, thousands and even millions of prospects for months and years until you squeeze the last drop of sales.

To write these Sales Letters requires considerable amount of research and highly specialized skills in Human Behaviour, Persuasion, Salesmanship and of course Writing. 


These Professional Sales Letters can be written in various forms:

·         Main Sales Letter – To convert unknown Prospects into Customers.

·         Follow-up Sales Letters – To convert inquiries and qualified leads into Sales.

·         Landing Page or Sales Page – One of the best forms of Sales Letters where online visitors read the web copy and order products & services.

·         Email Campaigns – One of the cheapest and fastest ways to get orders.

·         Business Proposals & Tenders – Highly effective in B2B industries.

·         Trade Letters - For appointing new Dealers & Distributors

·         Recruitment Letters – For positioning company or motivating job seekers to apply for job.

·         Debt Collection Letter – to persuade defaulters to release payments.

·         Fundraising Letters – For charities, welfare organizations, political parties, NGOs, Non Profit Organizations.


Benefits of using Direct Response Sales Letters:

·         Because of low costs in preparing these ads, profits can be very high.

·         No need to meet customers in person.

·         No need to open a store or hire salesman or middleman.

·         Same Sales Letter can be sent to target prospect anywhere in the world.

·         No need to hire costly Advertising Agencies to advertise your products & services.

·         No need to waste time in brand building because once your product becomes Best Seller, it will automatically becomes a brand.

·         You can sell high cost items as well as low cost items, complex high tech products as well as simple products through these Sales Letters.


The professionals who write these highly persuasive Sales Letters have only one objective in their mind. That is, to increase your Conversion Ratio. And these Professionals are known as Direct Response Copywriters.

If you are looking for Direct Response Copywriting Services to persuade your prospects for getting qualified business leads and sales then contact us at below details.
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