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A Single Sales Letter Can Change Your Fortune – Forever
These are not ordinary sales letters that you write everyday to your customers. These Direct Response Sales Letters are specially designed to target a particular market segment based on demographic, psychographic and geographic profile of your customers.
A SINGLE successful sales letter can be sent to hundreds, thousands and even millions of prospects for months and years until you squeeze the last drop of sales.
To write these Sales Letters requires considerable amount of research and highly specialized skills in Human Behaviour, Persuasion, Salesmanship and of course Writing.
These Professional Sales Letters can be written in various forms:
· Main Sales Letter – To convert unknown Prospects into Customers.
· Follow-up Sales Letters – To convert inquiries and qualified leads into Sales.
· Landing Page or Sales Page – One of the best forms of Sales Letters where online visitors read the web copy and order products & services.
· Email Campaigns – One of the cheapest and fastest ways to get orders.
· Business Proposals – Highly effective in B2B industries.
· Recruitment Letters – For positioning company and motivating job seekers to apply for job.
· Debt Collection Letter – To persuade defaulters to release payments.
· Fundraising Letters – For charities, welfare organizations, political parties, NGOs, Non Profit Organizations.
Benefits of using Direct Response Sales Letters:
· Because of low costs in preparing these ads, profits can be very high.
· No need to meet customers in person.
· No need to open a store or hire salesman or middleman.
· Same Sales Letter can be sent to target prospect anywhere in the world.
· No need to hire costly Advertising Agencies to advertise your products & services.
· No need to waste time in brand building because once your product becomes Best Seller, it will automatically become a brand.
· You can sell high cost items as well as low cost items, complex high tech products as well as simple products through these Sales Letters.
The professionals who write these highly persuasive Sales Letters have only one objective in their mind. That is, to increase your Conversion Ratio at lowest cost. And these Professionals are known as Direct Response Copywriters.
Some of the famous all-time classic Sales Letters & Ads that I will discuss in this webinar series ( not in order ) are:
Can You Believe A Single Sales Letter Can Bring Over Billion Dollar Sales
This Sales Letter written for a daily newspaper by a freelance copywriter, was first sent out in 1974 and mailed continuously for over 25 years.
Similarily there are many other successful Sales Letters and Advertisements which have generated millions of dollars of Sales for Advertisers. In this webinar series I will discuss hidden Persuasion techniques and in-depth Psychology used in these Superstar Sales Letters which forced customers to take out hard-earned money to buy advertised products and services.
So if you are interested to know what cause these Sales Letters to bring millions of dollars for advertisers, building small businesses into big empires and changing the fortune forever then Register Now for upcoming Live Webinar on Analysis of Million Dollars Sales Letters & Ads - Part 1.
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